Believe it! Ripley’s Team with Nitro Circus

Ripley's Believe It or Not! has signed a two-year partnership deal with entertainment brand Nitro Circus.
License Global

July 6, 2018

Believe it! Ripley’s Team with Nitro Circus

As a category exclusive partner, Ripley's Believe It or Not! will be featured throughout Nitro Circus' live shows and the Nitro World Games. Working with athlete ambassadors, the two brands will create original digital content and experiences.

As part of this agreement, Ripley Publishing is now the exclusive publisher for

Nitro Circus

–the first title from the partnership will debut in spring 2019.

“Both global family entertainment brands, Nitro Circus and Ripley's strive to make the unbelievable believable,” says Amanda Joiner, senior director of publishing and licensing, Ripley's. “It’s this passion and common thread that makes for a perfect partnership.”

“Nitro fans can expect a truly unique partnership between two like-minded brands,” says Brett Clarke, chief commercial officer, Nitro Circus. “There couldn't be a better strategic alignment, and we are excited to bring the partnership to life across the globe through live event experiences, content and a number of publishing projects.”

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