Sanrio Signs Wall Graphics Deal | License Global

Sanrio Signs Wall Graphics Deal


Sanrio has teamed up with Blik for a new line of Hello Kitty wall graphics.

The collection of self-adhesive, reusable wall decorations features oversized images, chalkboard and dry erase graphics, deconstructed brand elements (like Hello Kitty’s bow and whiskers) and pattern wall tiles.

“Our collaboration with Blik brings new ways for fans to embrace the Hello Kitty lifestyle,” says Jill Koch, senior vice president of brand management and marketing, Sanrio. “The adorable wall graphics feature our classic artwork with Blik’s innovative line of self-adhesives, allowing fans to customize and decorate their space with Hello Kitty.”

The Hello Kitty x Blik collection will debut March 21 on the Blik and Sanrio websites.

“Hello Kitty is one of the most iconic characters in history, and her wide appeal ranging from very young kids to adults is astonishing,” says Scott Flora, co-founder, Blik. “That said, our goal was to try to do something that hadn’t been done before, meaning not just wall graphics, but introducing new concepts like the Hello Kitty chalkboards and dry erase boards, as well as Hello Kitty-branded wall tiles.”