
Firefly Brand Management has tapped three new licensees for Characters Unlimited’s character Zoltar, the fortune teller machine.
New partners for the brand include Surreal Entertainment for heat-changing mugs, drinkware, patches, key chains, wristbands, lanyards, paper weights, pen holders, coin banks, fleece throws, backpack clips, dice and playing cards; Rock Rebel for t-shirts; and Pollard Bank Note for branded lottery scratchers.

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