Firefly Secures Zoltar Partners

Firefly Brand Management has tapped three new licensees for Characters Unlimited’s character Zoltar, the Gypsy fortune teller machine.

New partners for the brand include Surreal Entertainment for heat-changing mugs, drinkware, patches, key chains, wristbands, lanyards, paper weights, pen holders, coin banks, fleece throws, backpack clips, dice and playing cards; Rock Rebel for t-shirts; and Pollard Bank Note for branded lottery scratchers.