April 6, 2018
The University of California Athletic Department has teamed with BeastMode Apparel, owned by former Cal football player Marshawn Lynch, to launch a co-branded merchandise collection.
The Cal/BeastMode collection will include t-shirts, fleece, headwear and various gift items. Each product in the collection has been officially licensed through the Collegiate Licensing Company, Cal’s exclusive licensing agency.
The co-branded merchandise will be available this Saturday, Sept. 17, at the Cal bookstore and in the stadium to coincide with the school’s home opener. It will also be available at BeastMode stores in Oakland and online.
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