Canopy Growth Corporation and Sequential Brands Group have announced that Martha Stewart has joined the cannabis company in an advisory role.
Stewart will assist Canopy Growth with developing and positioning a broad new line of product offerings across multiple categories.
With a deep understanding of what consumers in the U.S. and around the world want, Stewart has been one of the most vocal advocates for animals, championing the health and wellness of pets and farm animals alike.
Canopy Growth–with several clinical trials underway–will be leaning on Stewart’s knowledge of consumer products while exploring the effectiveness of CBD and other cannabinoids as they relate to improving the lives of both humans and animals.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” says Stewart. “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
“As soon as you hear the name Martha, you know exactly who we're talking about," says Bruce Linton, chairman and chief executive officer, Canopy Growth Chairman. “Martha is one of a kind, and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”