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Kathy Ireland Extends Pet Deal

Worldwise will continue to create merchandise for the lifestyle brand’s pet range.

Kathy Ireland Worldwide has extended its partnership with licensee Worldwise, a consumer pet products company, for five additional years.

Under terms of the agreement, Worldwise will expand the current Kathy Ireland Loved Ones pet product collection, which currently includes dog and cat bedding, cat scratchers, toys for cats and dogs and more.

"Kevin Fick and the incredible team at Worldwise share our passion for pets being protected by their guardians as more families embrace having a pet. They realize these precious Loved Ones are vital members of our family," says Kathy Ireland, chief executive officer and chief designer, kiWW. "Our partnership is supporting non-profit initiatives and bringing extraordinary value as well as tremendous beauty in home décor-inspired items for pets and the families who love them. We are very pleased that this relationship will continue in such a powerful way."

The expanded Kathy Ireland Loved Ones pet range will debut throughout 2017 and will be available at pet specialty, mass market and online retailers throughout the U.S.

"We were excited to partner with Kathy and her exceptionally talented team at kiWW three years ago to design the Kathy Ireland Loved Ones collection. We are even more thrilled to extend our partnership," says Kevin Fick, chief executive officer, Worldwise. "Kathy's design and business savvy paired with her unique understanding of her loyal customer base's needs produced one of our bestselling lines that is loved, cherished and appreciated by all our customers, including and especially the four-legged ones.”

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