Goodyear Makes Tracks in Fashion

Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.

April 6, 2018

Tire brand continues to grow its apparel and footwear offerings.

Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.

The brand's footwear line is going strong in Argentina, where a casual shoe range will be added to the current collection of outdoor, sport and fashion styles. The new casual footwear line will debut for spring/summer 2016.

The latest collection of Goodyear vintage apparel focuses on retro typography and racing-inspired imagery synonymous with Goodyear’s Americana style.

Goodyear also recently expanded its apparel offerings to include a Goodyear Racing range of clothing, footwear and accessories from licensees Punch, EDF and H&C. The line takes inspiration from Goodyear's racing tradition and targets the motor sport enthusiast with a lifestyle range of racing-inspired shoes, watches, jackets, tops and technical fitness pieces. The Goodyear Racing range is already on shelves in Europe, Brazil, Central America and Mexico and will arrive in the U.S. for spring/summer 2016.

Finally, in late-May

the brand launched its first line of men’s footwear by SCL Footwear Group NYC in the U.S. The first products, a work and safety shoe line, are available now at major retailers across the U.S. including Nordstrom, Shoe Buy, Amazon and Orva Shoes.