Exemplar to Rep University of Pennsylvania

The University of Pennsylvania has appointed Exemplar Associates to manage its worldwide trademark licensing program.

Under the terms of the agreement, Exemplar will work closely with the university and more than 150 current trademark licensees to administer the use of Penn’s intellectual property on a range of consumer products.

Effective July 1, 2017, Penn will join Columbia University as the second Ivy League institution to begin a relationship with Exemplar in the past nine months.