Exemplar will oversee the university’s licensing agreements, product and design approvals, royalty management and more.
NORTH AMERICA–Cornell University has selected Exemplar Associates to manage its worldwide trademark licensing program.
Under the terms of the agreement, Exemplar will work with the University’s current licensees to issue the use of Cornell’s name and marks on a variety of products. The agency will also be responsible for the coordination of all license agreements, product and design approvals, supply chain code of conduct compliance, royalty management and business planning.
Exemplar also represents the Ivy League institutions Columbia University and the University of Pennsylvania for licensing.