Bruce Lee Knocks Out Energy Campaign | License Global

Bruce Lee Knocks Out Energy Campaign

The U.K. refillable energy service will promote its brand with a Lee-inspired character.

EUROPE–U.K. energy provider Boost has teamed up with Bruce Lee Enterprises and Born Advertising for a new campaign that pays homage to martial arts icon Bruce Lee.

Beanstalk, the exclusive advertising and promotions agency for Bruce Lee Family Companies, and Born Licensing, which represents the London-based creative agency Snap LDN, brokered the deals.

The new campaign will introduce a character named “Boost Lee,” whose mannerism and attitude were inspired by the kung fu legend, in a multi-media campaign that includes TV commercials, outdoor, digital, social media and below-the-line advertising.

Boost offers U.K. consumers a smart prepayment platform that allows them to track and automatically refill their home’s energy.