The U.K. refillable energy service will promote its brand with a Lee-inspired character.
Beanstalk, the exclusive advertising and promotions agency for Bruce Lee Family Companies, and Born Licensing, which represents the London-based creative agency Snap LDN, brokered the deals.
The new campaign will introduce a character named “Boost Lee,” whose mannerism and attitude were inspired by the kung fu legend, in a multi-media campaign that includes TV commercials, outdoor, digital, social media and below-the-line advertising.
Boost offers U.K. consumers a smart prepayment platform that allows them to track and automatically refill their home’s energy.
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