Target to Feature Who What Wear

Target is putting a twist on its fashion collaborations in its latest deal with the fashion blog and e-commerce site Who What Wear.

April 6, 2018

The retailer will launch a branded apparel and accessories line in February, according to

The Business of Fashion

, but unlike with other Target collabs the partnership with

Who What Wear

will be ongoing, encompassing four seasonal collections and mini-collections.

The deal, which is the first product partnership for the brand's owner Clique Media Group, was brokered by APA.

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