Rokh is H&M’s Latest Collaborator

In the latest episode of its popular designer collaboration series, retailer H&M has announced a link-up with emerging brand, Rokh. Its experimental spins on wardrobe staples under the eye of Korean designer, Rok Hwang, Rokh is sought after for its customizable designs infused with off-beat elegance. Spanning womenswear, menswear and accessories, the collection will launch in select stores and online at Hm.com on April 18.  

The Rokh H&M collection celebrates Rokh’s adaptable signatures, from double-layer trench coats to detachable-hem dresses, alongside corset-style pieces and office-inspired bags and statement jewelry. 

“Rokh is at the forefront of a new wave of Korean designers whose conceptual-yet-wearable clothes are captivating fashion right now,” says Ann-Sofie Johansson, creative advisor, head of design womenswear, H&M. “We’re proud to present a curated edit of designer, Rok Hwang’s, adaptable wardrobe classics, and we can’t wait to see how our customers wear them.” 

“Rokh designs have a classic appearance with a radical construction for a timeless approach to design,” says Hwang. “I’m very excited to share our vision with more customers around the world thanks to this milestone collection with H&M.”