The Pokémon Company International Launches Third Collection with Dolly Noire

The Pokémon Company International has announced the launch of a third capsule collection from Italian urbanwear brand Dolly Noire, available online and in Dolly Noire’s stores starting April 9. The collection will be heavily promoted in May with window displays, high-visibility in-store Pokémon branding and a special in-store event at Dolly Noire’s flagship store.

The limited-edition capsule collection will focus on essentials for the spring/summer season. The Pokémon-adorned products include a Mewtwo beach towel, Charizard swim shorts, Lugia shorts and Gastly zipped gilet and snapback cap.

The latest drop brings Johto region Pokémon —– Espeon, Umbreon and Celebi, — as well as Gengar, Snorlax and Mewtwo – to Pokémon Center in the U.K., U.S. and Canada starting April 10.

“We are thrilled to team up again with Dolly Noire following our previous two fabulous collections, which have proved so popular with fans,” says Mathieu Galante, licensing director (EMEA), The Pokémon Company International. “Once more, our collaboration will celebrate the Pokémon adventure in a uniquely creative way to produce another wonderfully stylish and special range.”