Bode Rec. x Nike Collab Celebrates Rich Tradition of Sports

Collection features eight apparel styles, including track jackets, thermals, pinnies and dickies, jerseys, woven shorts, trousers and a reimagined Nike Astrograbber shoe.

License Global

April 10, 2024

2 Min Read
Nike x Bode pinnies.
Nike x Bode pinnies.Nike

With more than 50 years championing athletes and celebrating sports, Nike is collaborating with Bode to launch an apparel and footwear capsule that honors and advances sports and recreation traditions. 

The Bode Rec. design ethos explores the evolution of athletic wear and character-building through the lens of American institutional sports and competition, with the aim to reshape how we understand our collective cultural heritage.  

That intent shininspires the first Bode Rec. line and Nike collaboration. Emily Bode Aujla, designer, founder, Bode, says the collection was inspired by her father’s strong connection to team sports, student-athlete pride, and its influence on community, as well as the storied coach-athlete relationship between Bill Bowerman and Phil Knight. 

The Bode Rec. x Nike capsule collection features eight apparel styles, including track jackets, thermals, pinnies and dickies, jerseys, woven shorts, trousers and a singular footwear style: the Nike Astrograbber, in black and cream colorways. 

Nike_x_Bode_(In_Copy).png

“When we visited the Department of Nike Archives in the early days of this partnership, I was interested in exploring silhouettes that had been transformational to sports, and I was especially drawn to the Astrograbber,” says Bode Aujla.“The Astrograbber seemed a perfect fit for this collaboration, as it marks a moment in the 1970s that was pivotal in the history of both Nike and American sports.” 

Related:Licensed Footwear Special Report: What’s on Your Feet

With that in mind, Bode Aujla developed a collage-style campaign featuring original, contemporary photography and archive images, the latter in partnership with Nike’s first employee, Jeff Johnson. 

To complement the collection and campaign, this April and May the partners will launch Bode Rec. x Nike Clubhouses in New York City, Paris and Tokyo. The Clubhouses will celebrate sport and recreation coming together, designated spaces for connection and community around a shared passion. The Bode Rec. x Nike collection is available on Bode.com and in select Bode stores from April 18, and on SNKRS and in select Nike retailers May 1. 

Read more about:

NikeGlobal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like