October’s Very Own Brings Limited UCLA Collection to UCLA Store

Stitching UCLA’s Bruin flare into the Canadian lifestyle brand, the UCLA exclusive collection by October’s Very Own (OVO) is available at the UCLA Store. 

Established in 2008 in Toronto, Canada, OVO is a lifestyle brand founded by Aubrey “Drake” Graham, Oliver El-Khatib and Noah “40” Shebib. The UCLA x OVO capsule is a limited-edition collection, including a UCLA fleece varsity jacket, a UCLA script-logo hoodie and a T-shirt and cap featuring UCLA’s Joe Bruin.

“We are thrilled to welcome another premium brand that will appeal to the Bruin community, including students and alumni,” says Peter Poon, store director, UCLA.

Alongside OVO, the exclusive collection was brought to fruition by UCLA Trademarks and Licensing and the UCLA Store, student-run enterprises of Associated Students UCLA (ASUCLA).

“To be one of the select institutions in OVO’s collection is a testament to UCLA’s enduring legacy as a leader in collegiate fashion and represents ASUCLA’s commitment to ensuring the UCLA brand remains at the forefront of culture and fashion,” says Andrew Cottone, trademarks and licensing director, UCLA.

Explore the UCLA x OVO collection online and in-store at the UCLA Store.