Team Canada, lululemon Launch Collection for Paris Olympics

Brand worked with Team Canada athletes to design the Athlete Kit.

License Global

April 17, 2024

3 Min Read
Team Canada Kit by lululemon.
Team Canada Kit by lululemon.lululemon

lululemon, in partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), has revealed its first summer Athlete Kit for Team Canada ahead of the Paris 2024 Olympic and Paralympic Games. With the launch of the Athlete Kit and Retail Collection on April 16, lululemon embarks on its second Games in a multiyear partnership with the COC and CPC as Official Outfitter of Team Canada. 

“For Paris 2024, we had the opportunity to deepen our partnership with the Olympians and Paralympians who represent Canada on the global stage,” says Calvin McDonald, chief executive officer, lululemon. “We took an innovation-first approach to design a collection driven by athlete insights, so they can feel and perform their best in Paris. All of us at lululemon are honored to support these athletes, both as individuals and as a team, as they represent their country this summer.” 

The Team Canada x lululemon Paris 2024 Athlete Kit blends function and style through innovative construction and performance fabrics, within modern silhouettes and Canadian-inspired prints. 

“Paris will be my fourth Olympics and I have not seen a kit quite like this,” says Damian Warner, lululemon ambassador, Decathlon Olympic Champion. “We’re going to be able to showcase some of our own personal style while showing off our Canadian pride together.” 

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During the design process, lululemon led product testing and feedback sessions with 19 Canadian Olympic and Paralympic athletes across 14 sports to understand their unique needs during the Games. 

“My biggest takeaway from this process was lululemon’s commitment to working with Paralympians to make the pieces accessible and adaptable,” says Zak Madell, lululemon ambassador, Team Canada Wheelchair Rugby Player. “It’s not only about looking good, but also about feeling good – and I can’t imagine a better way to show up for Canada. I know this kit will be a part of my daily wardrobe moving forward because of the attention to detail.” 

Athletes, coaches and support staff will wear Team Canada apparel throughout key moments at the Games, including the Opening and Closing Ceremonies, medal ceremonies, media appearances, travel and daily life in the Athlete Village. 

“Our partnership with lululemon has been transformational for Team Canada athletes,” says David Shoemaker, chief executive officer, Canadian Olympic Committee. “We are thrilled to be working with an outfitter that truly understands our mission and shares our values and has worked so hard to create a team kit that can make us all proud. Not only are Team Canada athletes going to shine on the field of play – they’re going to turn heads wherever they show up in Paris.” 

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“This will be one of the most adaptable and inclusive kits Canada has ever worn at the Games,” says Karen O’Neill, chief executive officer, Canadian Paralympic Committee. “lululemon’s dedication to detail and working in partnership with athletes will ensure all team members are both stylish and comfortable. The Canadian Paralympic Team will be proud to wear this kit in Paris this summer while showcasing the best of Paralympic sport on the world stage.” 

Fans can cheer on Team Canada in style, as select items from the Retail Collection launch are available online and in stores in Canada. Additional Team Canada apparel and accessories for both the Olympic and Paralympic Games will launch online in the U.S. and in select stores in Paris in the lead-up to Paris 2024. 

About the Author(s)

License Global

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