Bulldog Licensing announces deals with Concept One and Little K Clothing for Care Bears apparel and accessories.

License Global

April 2, 2024

1 Min Read
Care Bears.
Care Bears.Cloudco Entertainment

Independent licensing agency, Bulldog Licensing, which manages U.K. licensing for Care Bears on behalf of Cloudco Entertainment, owner of the Care Bears franchise, has hailed the continuing licensing growth of the brand in the U.K. with new agreements in accessories and apparel. 

Concept One Accessories is planning a line of Care Bears accessories, including bags, purses, headwear, scarves and gloves. The line, aimed at children and adults, will launch at retail this October.  

Meanwhile, Little K Clothing, a clothing manufacturer, is producing a range of handmade Care Bears children’s apparel, including dresses, leggings, jumpers, shorts and tops. The range will be exclusively available from the Little K website later this year.  

Both lines will employ designs inspired by the Care Bears’ rainbow colors and characters, along with the brand’s messages of love, caring and friendship. 

“The enduring appeal of Care Bears across generations is stronger than ever,” says Charlotte Payne, director, international licensing, Cloudco Entertainment. “These partnerships with Concept One and Little K underscore the brand’s ability to attract wonderful partners in key categories. Care Bears’ message of love, empathy and caring for others remains timeless and resonates with consumers and licensees alike.” 

Related:Cloudco Entertainment: It's Care Bears Season

“It’s going to be another busy year for the Care Bears brand as it continues to build on its success across many categories – with a lot more to come,” says Rob Corney, marketing director, Bulldog. “It’s already one of the hottest brands in both pop culture for young adults and for the primary girls’ market and we’re delighted to welcome Concept One and Little K as licensing partners. These two companies both enjoy a strong reputation – one that will further enhance the U.K. licensing campaign for this iconic brand.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like