Concept One, Little K Clothing Partner for Care Bear Deals

Independent licensing agency, Bulldog Licensing, which manages U.K. licensing for Care Bears on behalf of Cloudco Entertainment, owner of the Care Bears franchise, has hailed the continuing licensing growth of the brand in the U.K. with new agreements in accessories and apparel. 

Concept One Accessories is planning a line of Care Bears accessories, including bags, purses, headwear, scarves and gloves. The line, aimed at children and adults, will launch at retail this October.  

Meanwhile, Little K Clothing, a clothing manufacturer, is producing a range of handmade Care Bears children’s apparel, including dresses, leggings, jumpers, shorts and tops. The range will be exclusively available from the Little K website later this year.  

Both lines will employ designs inspired by the Care Bears’ rainbow colors and characters, along with the brand’s messages of love, caring and friendship. 

“The enduring appeal of Care Bears across generations is stronger than ever,” says Charlotte Payne, director, international licensing, Cloudco Entertainment. “These partnerships with Concept One and Little K underscore the brand’s ability to attract wonderful partners in key categories. Care Bears’ message of love, empathy and caring for others remains timeless and resonates with consumers and licensees alike.” 

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“It’s going to be another busy year for the Care Bears brand as it continues to build on its success across many categories – with a lot more to come,” says Rob Corney, marketing director, Bulldog. “It’s already one of the hottest brands in both pop culture for young adults and for the primary girls’ market and we’re delighted to welcome Concept One and Little K as licensing partners. These two companies both enjoy a strong reputation – one that will further enhance the U.K. licensing campaign for this iconic brand.”