Bulldog Licensing, Poetic Brands Sign Rolling Stone Apparel Deal

Bulldog Licensing has announced a deal between Poetic Brands and Rolling Stone, the world’s voice of authority in music, entertainment and politics. The collection will feature the brand’s logo treatment in a series of daywear and nightwear as well as luggage. Poetic Brands will launch initially with men’s T-shirts later this year.

Rolling Stone magazine has been a trusted source of information across the genres of music for over sixty years and has credentials as an apparel partner, most recently with its Ben Sherman 60th Anniversary Collaboration Collection.

“Cultural iconography is a much sought-after inspiration for great apparel,” says Elliott Matthews, managing director, Poetic Brands. “They don’t come more iconic than the world’s best-known music, entertainment, and politics publication, Rolling Stone.”