Bulldog Licensing, Poetic Brands Sign Rolling Stone Apparel Deal

Collection will feature the brand’s logo treatment in a series of daywear, nightwear and luggage.

License Global, Content Editor

April 15, 2024

1 Min Read
Rolling Stone logo, Bulldog Licensing
Rolling Stone logoBulldog Licensing

Bulldog Licensing has announced a deal between Poetic Brands and Rolling Stone, the world’s voice of authority in music, entertainment and politics. The collection will feature the brand’s logo treatment in a series of daywear and nightwear as well as luggage. Poetic Brands will launch initially with men’s T-shirts later this year.

Rolling Stone magazine has been a trusted source of information across the genres of music for over sixty years and has credentials as an apparel partner, most recently with its Ben Sherman 60th Anniversary Collaboration Collection.

“Cultural iconography is a much sought-after inspiration for great apparel,” says Elliott Matthews, managing director, Poetic Brands. “They don’t come more iconic than the world’s best-known music, entertainment, and politics publication, Rolling Stone.”

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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