April 6, 2018
The first three Everlast stores will open this summer in Florida at The Westside Country Mall in Clearwater
the Westfield Broward Mall in Plantation and the Pembroke Lakes Mall in Pembroke Pines
The new Everlast stores will showcase boxing and MMA gear, along with a new line of fitness apparel for men and women and a wide assortment of fitness, yoga, cycling and running accessories.
“We’re very excited to launch our first Everlast stores in the United States,” says Neil Morton, chief executive officer and president, Everlast. “The Everlast brand has been one of the most recognized global sports brands for over 100 years, and we’re evolving as a company. A brick-and-mortar presence is a great way for us to help tell our new brand story.”
“We could not be more thrilled to bring this innovative concept to the U.S.,” says Abraham Garzon, head, Everlast stores. “We are now able to tap into our rich heritage of fight sports andmix it with our new contemporary fitness line, all while giving customers the best brand experience possible.”
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