Levi’s Stitches New Collab with Peanuts
Levi’s has linked with Peanuts for an expansive line that will see the whole Peanuts gang of characters featured across apparel and accessories.
Charlie Brown, Linus, Lucy and Peppermint Patty will be featured across a line of jeans, tees, hoodies, truckers and accessories.
The line, which debuts this spring/summer, also includes a canvas Levi’s tote bag that features a graphic of Snoopy with the phrase “Totes” printed on it. The collection features unique, bold graphics, such as Snoopy sleeping on the Levi’s Batwing logo, Peppermint Patty and Marcie chatting over the words “Girl Talk” and the entire Peanuts cast displayed on laser-etched jeans.
"You know sometimes when you have such a good time that you want to do it all again? That's the way we felt after our Snoopy collab in 2018,” says Jonathan Cheung, senior vice president, Levi’s Global Design. “We couldn't wait to work with Peanuts again–and this time, with Snoopy and his friends. We love the way Charles Schulz reflected humanity through his Peanuts characters. So, we wanted to continue that mix of humanity and humor and play with words from today's meme-culture."