Sam Edelman Announces Licensing Deals in Lifestyle Categories

Sam Edelman has announced its partnership with four new licensees to expand all three of its brands – Sam Edelman, Circus NY by Sam Edelman and Sam & Libby – into new lifestyle categories. New licensing partners include HB Connections (handbags), Esquire Brands (kids’ shoes), Gina Group (hosiery) and My Step Global (slippers). The licensees will join the brand’s existing portfolio of partners, S. Rothschild (dresses and outerwear), One Jeanswear Group (denim and ready-to-wear) and Randa Apparel and Accessories (belts). 

“The addition of four new licensees is another growth milestone for Sam Edelman,” says Jesse Edelman, senior vice president, general manager, Sam Edelman. “We’re confident in our partners’ abilities to bring our passion for our consumer to life across four new categories.” 

This fall, and in collaboration with fashion handbag company, HB Connections, Sam Edelman and Sam & Libby will unveil handbags that speak directly to its sophisticated and modern consumer. Kids’ footwear and hosiery will be available. 

“As we step into handbags, kids’ footwear, hosiery and slippers, it allows us to better meet the demands of our diverse and evolving consumer as a complete lifestyle brand dressing her from head to toe,” adds Edelman.