Claire’s Announces IMG Partnership

Claire's Holdings, a global fashion brand known for its curation of jewelry and accessories, has appointed IMG as its first exclusive licensing partner. IMG will deliver Claire’s branded products in new categories building upon existing touchpoints among Claire’s customers, while further expanding its distribution footprint and geographic coverage.  

Under the multiyear agreement, IMG will bring to market complementary products that support Claire’s brand purpose to inspire self-expression and individuality. The licensing program will extend around the globe with a focus on categories ranging from apparel and fashion accessories to room décor, and other lifestyle and special-occasion products for Gen Alpha, Gen Z and beyond. The licensed products will align with Claire’s current positioning with an offering that is accessible in style, price and distribution.  

“At Claire’s we are reimagining the ways we reach and interact with consumers by letting the interests and passions of Gen Zalpha lead our brand,” says Kristin Patrick, executive vice president, chief marketing officer, Claire’s. “In our conversations, our consumers have told us they want more from us and this partnership with IMG allows us to extend Claire’s brand proposition, aesthetic and values across an even wider canvas of products and shopping destinations relevant to them while maintaining the creative integrity that makes our brand so beloved and distinctive.” 

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“We are excited to deploy strategic licensing to further develop the ways Claire’s can welcome the strong affinity and appeal the brand has, especially with the highly sought after Gen Alpha and Gen Z shoppers,” says Bruno Maglione, president, licensing, IMG. “We aim to develop a range of creative products that complement its current offerings and global footprint.”