Baileys Partners with Ian Charms

In time for St. Patrick’s Day, Baileys Original Irish Cream Liqueur is partnering with jewelry brand, Ian Charms, to release an exclusive charm. The two brands are celebrating their Irish roots with a limited-edition Baileys x Ian Charms Necklace & Cocktail charm.

“Baileys has been a beloved treat in my family for generations and it’s exciting to finally be partnering with a brand that lets me celebrate my Irish heritage,” says Lisa Sahakian, founder, chief executive officer, Ian Charms. “Designing this charm set was incredibly fun and we’re thrilled to be offering our customers something truly unique to celebrate St. Patrick’s Day with.”

The Baileys x Ian Charms Necklace & Cocktail Charms Set includes a necklace and a cocktail charm to adorn onto the stem or rim of a cocktail glass. The design features a combination of handmade charms, beads and pearls inspired by Baileys Original Irish Cream Liqueur’s cocktails. The one-of-a-kind charm set also pulls elements from the limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur as well as Irish emblems.

“We are delighted to be releasing this limited-edition collaboration with a beloved brand like Ian Charms to give adults a new way to indulge in St. Patrick’s Day celebrations,” says Camille Hemming, senior brand manager, Baileys & Liqueurs, DIAGEO North America. “Between the classic Baileys Original Irish Cream Liqueur or the green-themed Baileys Vanilla Mint Shake that’s making a return for the holiday, we hope to offer more ways than one to toast to our brands’ Irish roots.

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“This exclusive drop marks Baileys’ second piece of Treat Couture, fashion-forward collaborations that inspire adults to indulge in unique wearable creations. To celebrate the indulgence of fashion in the lead-up to St. Patrick’s Day, treat yourself to a signature cocktail featuring beloved Baileys Original Irish Cream Liqueur and minty green limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur.”

The limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set is available exclusively on IanCharms.com while supplies last. Ian Charms is a female-owned, handmade jewelry company based in Los Angeles that has amassed a loyal fan base of celebrities and consumers. Ian Charms will donate all proceeds from the charm set sales to CurePSP, and Baileys will match the amount with a donation to the National Association of Women Business Owners, a nonprofit educational foundation supporting emerging and established women entrepreneurs.