Centric Brands Announces Joint Venture with Jennifer Fisher

Centric Brands has announced a joint venture with Jennifer Fisher, a New York-based jewelry designer and media personality. This new venture will leverage the expertise of both companies to expand the Jennifer Fisher brand into new categories while accelerating domestic and international growth of the Jennifer Fisher core jewelry business. The new venture comes on the heels of Jennifer Fisher’s recent expansion into lab-grown diamonds and the ongoing growth of her eponymous CPG and lifestyle business.

Launched in 2006, Jennifer Fisher quickly emerged as a popular voice in jewelry design with her distinct approach to custom fine jewelry. Having since expanded the business to include a fashion jewelry collection and a CPG business, Fisher was dubbed “The Queen of Hoops” in a profile in The New York Times.

Centric Brands’ experience in cross-category brand-building is the cornerstone of its accelerated growth in the accessories market. The partnership with Jennifer Fisher is the latest addition to the Centric Brands portfolio, strengthening its market share in the jewelry and accessories categories.

“We are thrilled to welcome Jennifer Fisher into our world-class portfolio of industry-leading brands,” says Jason Rabin, chief executive officer, Centric Brands. “We have created a blueprint for incubating and growing brands that combines the strengths of Centric Brands with talented partners like Jennifer Fisher to create products and culture that resonates with customers.”

“Together, Jennifer and the Centric team will continue to expand the Jennifer Fisher brand by expanding her existing jewelry business and delivering new product categories that resonate with consumers globally,” says Jarrod Kahn, president, accessories group, Centric Brands. “The collective team thinks the potential for this brand is limitless.”

“We are honored to be taking the next step in our business with Centric Brands,” says Fisher. “We believe the Centric platform will empower us to reach new heights, innovate our product offerings and strengthen our position as a leader in the jewelry industry.”

This new partnership builds on Centric’s ability to develop brands through joint ventures, including the success of the Favorite Daughter joint venture with Erin and Sara Foster.