Collaboration between Louis Vuitton and Tyler, the Creator follows his composition of the soundtrack for the fall/winter 2022 men’s show.

License Global

March 27, 2024

1 Min Read
ARR

Louis Vuitton and Tyler, the Creator have unveiled a spring 2024 men’s capsule collection, spotlighting the savoir-faire of Louis Vuitton through the creative lens of the American rapper and long-time friend and collaborator of Pharrell Williams.  

The collection fuses Pharrell Williams’ signature dandy dressing vibe with a preppy wardrobe. Melding Tyler, the Creator’s iconography with that of Louis Vuitton, the Craggy Monogram – hand-drawn in a stylized version by the artist himself – becomes the emblem of the exclusive collection. Rendered in pastels, chocolate and vanilla, the motif evokes the creamy colors of liquefied textures found in patisserie, a nod to the donut’s logo of the Odd Future hip-hop collective co-founded by Tyler, the Creator.   

Daisies and Airedale Terriers, two recurring motifs in the artist’s visual universe, are found in the Monogram Flowers, while the uneven shapes of the Craggy Monogram are echoed in lines and details throughout the collection.   

Accessories feature a grass-green Damier pattern on Louis Vuitton bags – including a Sac Golf and its mini cross-body iteration, embellished with pink leather floral-shaped charms and Airedale Terrier-motif lining. Shoes interpret the themes of the collection as well. The LV Dandy loafer is reimagined in black or chocolate embossed Monogram leather with craggy seams.    

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like