Afro Unicorn Launches Magical Tresses Haircare Line

Afro Unicorn, a Black-owned lifestyle brand celebrating the uniqueness of women and children of color, has announced the expansion of its Magical Tresses haircare collection in Target stores nationwide. This retail expansion represents a major milestone for the brand. Afro Unicorn initially debuted its haircare collection on Walmart’s website last August before reaching its stores the following month and CVS locations in January.

“With the launch of Magical Tresses at Target, we’re spreading the joy and confidence that comes from embracing our diverse beauty and encouraging Black and Brown girls to love the crown on their heads,” says April Showers, founder, chief executive officer, Afro Unicorn. “Afro Unicorn is not just a brand – it’s a vibrant celebration of the magic within us all.”

Showers is the first Black woman to launch a licensed character brand in major retail and has long been a lead-by-example creator, dedicated to uplifting and inspiring women and girls of color.

The Afro Unicorn Magical Tresses collection features a rich complex of exotic fruit extracts, designed to nourish, strengthen and protect hair from routine damage. Cruelty-free and free from harsh ingredients, the line features a fruity fragrance – with product expansion expected this spring.