More than one dozen SKUs added to collaboration.

License Global

February 21, 2024

1 Min Read
McDonald’s Collection, Loungefly
McDonald’s Collection Loungefly

Lifestyle and accessories brand, Loungefly, recently announced its new McDonald’s collection inspired by the food chain’s characters and menu items.

The collab serves up Loungefly’s signature mini backpacks, crossbody bags, a zip-around wallet, stationery and more, providing accessories for fans of both Loungefly and McDonald’s. The collection includes:

  • Triple-Pocket Fry Kids Mini Backpack

  • Fry Guys Zip-Around Wallet

  • Vintage Happy Meal Crossbody

  • Soft Serve Ice Cream Cone Card Holder

  • Birdie The Early Bird Crossbuddies Bag

  • McFlurry Crossbody Bag

  • Happy Meal Three-Inch Collector Box Pin

  • Character Mystery Box Pins

  • Fry Gang Four-Piece Pin Set

  • Chicken Nuggies Lanyard with Card Holder

  • Happy Meal Lunchbox Notebook

  • French Fries Notebook

  • Gang Tab Notebook

  • Chicken Nuggies Pencil Case

The collection is available now.

In May, License Global told the history of the McDonald's Happy Meal, from its beginnings in Guatemala to the advent of the adult Happy Meal and how McDonald’s is the go-to partner for some of the biggest IPs in the world.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like