One Animation has entered into a strategic partnership with Chinese conglomerate CMC to create numerous “Oddbods”-themed family entertainment centers in China.
Pearl Studios, which is supported by a CMC-led consortium, brokered the deal.
The agreement will see CMC build 15 “Oddbods” Family Entertainment Centers over eight years. The first is set to open during Q3 of 2019 in the city of Xian, followed by locations in Chengdu and Shanghai.
The first five centers are set to be created within the next five years with each offering bespoke themed attractions, live character shows, themed restaurants, premiums and retail opportunities.
“China is an extremely important market to us and one in which we are placing considerable resources and energy. Our philosophy is strongly focused on delivering compelling and engaging content, stretching the boundaries of creativity and technology to create fun and unique experiences for kids and families. As China’s leading Entertainment, Tech and Consumer Conglomerate, CMC Inc. is our perfect partner in this space enabling us to meet our ambitious goals through the creation of these unique immersive worlds of Oddbods entertainment,” says Pauline Hiu, vice president, consumer products Asia & LATAM, One Animation.