Earlier this year, Golden Bear was selected as master toy partner for the property in the U.K., EMEA and Australia.
The toy range will include Bing and Flop soft toys in poses; Bing and Sula “softies" dressed in their signature outfits with embroidered faces and crinkle in their ears; and a “huggable” range that consists of a talking Bing and talking Sula made of soft fabrics with phrases across their bellies.
Light Up Bing with Hoppity will feature lights, talking and music from the show. Additional items include figurines, playsets, wooden peg puzzles and more. Bing and Friends figurine set is packed in a carry case pack with a handle and includes six character pieces.
“We are excited to introduce a new range of toys that capture the essence and core values of Bing and his friends,” says Christine Nicholls, vice chairman and director, product development, Golden Bear. “We have great admiration for Bing, now firmly established in the hearts of preschoolers (and their grown-ups) and look forward to applying our preschool expertise and passion for toys to this wonderful property.”
The toy line will launch in the U.K., Ireland and Europe in fall/winter 2019.