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WBCP Solves Community Initiatives with Scooby-Doo

WBCP Solves Community Initiatives with Scooby-Doo
NORTH AMERICA–Warner Bros. Consumer Products has joined forces with GenerationOn, the youth division of Points of Light, to bring the world of Scooby Doo to a new community-focused initiative.

The new campaign, dubbed Scooby-Doo Doo-Good, attempts to mobilize parents and children to create change in their communities through three key initiatives–save the environment, fight hunger and animal welfare.

“With a character like Scooby-Doo that parents love and kids can relate to, this is an invaluable connection when looking for ways to make something meaningful for today’s kids,” says Maryellen Zarakas, senior vice president, franchise management and marketing, WBCP. “By presenting the complexities around social responsibility through engaging programming, we believe Doo Good offers a platform that is easy to understand and easy to activate–and allows us to contribute to helping create the next generation of socially-conscious fans.”

To support the initiative, WBCP and GenerationOn have also teamed up to:

  • Launch 35 new Kids Care Clubs nationwide.
  • Fund startup grants to support children and adult mentors to participate in new service opportunities.
  • Award $500 grants to clubs that participate in at least two of the key project themes for the year.
  • Launch a new dedicated platform, ScoobyDooGood.com, which will serve as home base for parents and their “meddling kids” to learn about the Doo-Good program through toolkits like Velma’s reading list, DIY projects and instructions for children to learn about community involvement.
  • Badge books and badges for young participants to track their achievements based on the toolkit.
  • An in-site space that will provide opportunities to share Doo Good stories and spotlight participants.

Scooby-Doo Doo Good kicked off nationwide with the Save the Environment initiative, which will run until Earth Day, April 22.

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