'Kid-E-Cat' Paws Master Toy Partner

The “Kid-E-Cat” toy range is set to launch worldwide in October.

“We’re delighted to be building upon the global success of ‘Kid-E-Cats,’ significantly boosting the merchandise offering for fans around the world,” says Lionel Marty, managing director, APC Kids. “With their enthusiasm, innovation and impressive understanding of the property’s playful nature, we’re confident that Toy Plus is the ideal partner to transform ‘Kid-E-Cats into an engaging toy range for kids, and we look forward to seeing products hit shelves next year.”