'Kid-E-Cat' Paws Master Toy Partner

APC Kids, the children’s entertainment distribution arm of About Premium Content, has tapped Toy Plus, a Thai Group subsidiary, as master toy partner for its series “Kid-E-Cats.”
License Global

December 10, 2018

'Kid-E-Cat' Paws Master Toy Partner

Toy Plus will develop a range of toys including plush, collectibles, figurines and playsets for preschool-aged children.

The “Kid-E-Cat” toy range is set to launch worldwide in October.

“We’re delighted to be building upon the global success of ‘Kid-E-Cats,’ significantly boosting the merchandise offering for fans around the world,” says Lionel Marty, managing director, APC Kids. “With their enthusiasm, innovation and impressive understanding of the property’s playful nature, we’re confident that Toy Plus is the ideal partner to transform ‘Kid-E-Cats into an engaging toy range for kids, and we look forward to seeing products hit shelves next year.”

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