Fred Rogers Productions, 9 Story Brands Add Partners to ‘Daniel Tiger’s Neighborhood’ Licensing Program

“Daniel Tiger’s Neighborhood” is releasing new consumer products.
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License Global

June 12, 2020


Fred Rogers Productions


9 Story Brands

, its worldwide licensing agent, have sealed agreements with new and existing partners for “Daniel Tiger’s Neighborhood.”

Best Ride-On Cars, Children’s Apparel Network, Cottage Door Press, Fisher-Price, Hybrid, M&M Sales, Peejamas, Simon & Schuster Children’s Publishing and Steel City Apparel will all help expand the property with a broad range of “Daniel Tiger’s Neighborhood” products. The partnerships cover apparel, publishing and toys. Items are set to arrive at retail later this year. New “Daniel Tiger’s Neighborhood” adaptive clothing for special needs children from Zappos, in conjunction with PBS KIDS, will also be available by early 2021.

“We’re very excited to further expand our array of ‘Daniel Tiger’s Neighborhood’ offerings, so that children can interact with the brand in new and meaningful ways every day,” says Paul Siefken, president and chief executive officer, Fred Rogers Productions. “It’s especially satisfying to be working with such

important category leaders that create high-quality and lasting products that will keep children engaged while having fun with Daniel and his friends beyond the screen.”

New “Daniel Tiger’s Neighborhood” licensing partners for 2020 include:

  • Children’s Apparel Network – Tees, sets, outerwear and more (now available)

    • Hybrid – Jumping Beans co-branded tees, hoodies and more (now available)

      • Peejamas – Absorbent training pajamas and underwear

        • Steel City Apparel – Stylized apparel, socks and pennants (now available online)

          • Zappos – Adaptive apparel, including Tubsies (by early 2021)

            “Children and families continue to learn and grow with ‘Daniel Tiger’s Neighborhood,’ and the demand for new, exciting products continues to increase,” says Kyra Halperin, vice president, consumer products, 9 Story Brands. “We’re thrilled to be working with leading partners to make available more premium products, like the highly-anticipated 3-in-1 potty training aid from Fisher-Price that will help families tackle key milestones with their favorite tiger.”

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