Sports

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KITH NFL football
American Football
NFL: Time For KickoffNFL: Time For Kickoff

While football may be considered an “All-American” sport, the National Football League’s licensing program can expand its horizons.

byBarbara Smith
Feb 9, 2024
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5 Min Read
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American Football
Super Bowl Brings in Big Bucks for Food and GearSuper Bowl Brings in Big Bucks for Food and Gear
byJane Neal
Feb 7, 2024
4 Min Read
Jason Kelce Funko POP!
Toys & Games
Funko Unveils Jason Kelce POP!Funko Unveils Jason Kelce POP!
byLicense Global
Feb 5, 2024
1 Min Read
Zhang Weili and Jon Jones trading cards.
Wrestling
UFC, Fanatics Collectibles Announce Trading Card DealUFC, Fanatics Collectibles Announce Trading Card Deal
byLicense Global
Feb 1, 2024
2 Min Read
All the events featured in the Nickelodeon Super Bowl activation.
Video Games
NFL, Gamefam to Launch Roblox Super Bowl EventNFL, Gamefam to Launch Roblox Super Bowl Event
byLicense Global
Jan 31, 2024
2 Min Read
Custom sportswear from SquadLocker.
Branded Products
TeamSnap Partners with SquadLocker on Custom ApparelTeamSnap Partners with SquadLocker on Custom Apparel
byLicense Global
Jan 31, 2024
2 Min Read
Barbie NFL Super Bowl Champion doll dressed in specialty fan gear, the Super Bowl-themed UNO Fandom deck and Little People figures.
Toys & Games
Celebrate Super Bowl LVIII with Mattel Barbie, Little People and UNO
Celebrate Super Bowl LVIII with Mattel Barbie, Little People and UNO
Jan 30, 2024
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2 Min Read
byLicense Global
Detroit Lions NFL sweatshirts, Wes and Willy
Apparel
Wes and Willy Signs Kids’ Apparel Licensing Pact with NFL
Wes and Willy Signs Kids’ Apparel Licensing Pact with NFL
Jan 26, 2024
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1 Min Read
byLicense Global
The Crosby Collection, adidas, Malbon Golf
Fashion
adidas, Malbon Golf Introduce The Crosby Collection
adidas, Malbon Golf Introduce The Crosby Collection
Jan 26, 2024
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2 Min Read
byLicense Global
Fabiano Veronezi, Fama Licensing
Football/Soccer
Grêmio, Internacional Ink Football Contract with Laghetto Sports Resorts
Grêmio, Internacional Ink Football Contract with Laghetto Sports Resorts
Jan 25, 2024
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1 Min Read
byLicense Global
Rally Republic’s Pickleball product lineup, Christine Blackburn
Sports
Licensing Deals Announced in Popular Sport of Pickleball
Licensing Deals Announced in Popular Sport of Pickleball
Jan 25, 2024
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3 Min Read
byJane Neal
WWE 2K24, 2K
Video Games
WWE 2K24 Celebrates 40 Years of WrestleMania
WWE 2K24 Celebrates 40 Years of WrestleMania
Jan 23, 2024
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2 Min Read
byLicense Global
Boxto, Nicklaus Companies Logos
Footwear
Boxto, Nicklaus Companies Form Multiyear Licensing Relationship
Boxto, Nicklaus Companies Form Multiyear Licensing Relationship
Jan 23, 2024
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2 Min Read
byLicense Global
49ers’ Christian McCaffrey, Brookstone
Lifestyle
Brookstone Announces Partnership with 49ers’ Christian McCaffrey
Brookstone Announces Partnership with 49ers’ Christian McCaffrey
Jan 22, 2024
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1 Min Read
byLicense Global
Upper Deck x The Alumni
Hockey
Upper Deck and NHL Alumni Association Extend Trading Card License
Upper Deck and NHL Alumni Association Extend Trading Card License
Jan 19, 2024
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1 Min Read
byLicense Global
Trolli x Caleb Williams, Bryce Marina
Food & Beverage
Trolli Partners with Pro Football Prospect Caleb Williams
Trolli Partners with Pro Football Prospect Caleb Williams
Jan 19, 2024
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2 Min Read
byLicense Global
Hulkmania Little Playmate.
Branded Products
Igloo Coolers Launches Playmate for 40th Anniversary of Wrestlemania
Igloo Coolers Launches Playmate for 40th Anniversary of Wrestlemania
Jan 19, 2024
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1 Min Read
byLicense Global
Varsity Spirit logo.
Branded Products
Varsity Spirit and Corkcicle Team for Drinkware
Varsity Spirit and Corkcicle Team for Drinkware
Jan 18, 2024
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1 Min Read
byLicense Global
Apparel
PUMA, Manchester City Celebrate the Year of the Dragon
PUMA, Manchester City Celebrate the Year of the Dragon
Jan 18, 2024
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1 Min Read
byLicense Global
All four 2024 All-Star Game jerseys.
Apparel
NHL, adidas Unveil Jerseys for 2024 All-Star Game
NHL, adidas Unveil Jerseys for 2024 All-Star Game
Jan 16, 2024
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2 Min Read
byLicense Global
Goathead” Sabres jersey from Labatt Blue.
Food & Beverage
Labatt Debuts Buffalo Sabres Retro Black-and-Red Jersey Cans
Labatt Debuts Buffalo Sabres Retro Black-and-Red Jersey Cans
Jan 15, 2024
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1 Min Read
byLicense Global
Club SI at Churchill Downs Racetrack, Sports Illustrated
Sports
Churchill Downs Partners with Sports Illustrated to Unveil ‘Club SI’
Churchill Downs Partners with Sports Illustrated to Unveil ‘Club SI’
Jan 15, 2024
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2 Min Read
byLicense Global
'Bryant Superstar poster,' L'Equipe, PLAKAT
Sports
L’Equipe Partners with PLAKAT for Sports Poster Collection
L’Equipe Partners with PLAKAT for Sports Poster Collection
Jan 12, 2024
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1 Min Read
byLicense Global
Dallas Cowboys, San Francisco 49ers and Philadelphia Eagles Sea Bags.
Accessories
Sea Bags Launches NFL Line
Sea Bags Launches NFL Line
Jan 9, 2024
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1 Min Read
byLicense Global
Shoes from the PUMA and Mercedes-AMG PETRONAS Formula 1 Team collection.
Footwear
PUMA Partners with Mercedes-AMG PETRONAS Formula 1 Team
PUMA Partners with Mercedes-AMG PETRONAS Formula 1 Team
Jan 5, 2024
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1 Min Read
byLicense Global
Wrestling
TKO Merges UFC and WWE Global Partnerships Teams
TKO Merges UFC and WWE Global Partnerships Teams
Jan 4, 2024
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2 Min Read
byLicense Global
Sports
Best Of License Global Sport Interviews in 2023
Best Of License Global Sport Interviews in 2023
Jan 1, 2024
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1 Min Read
byIan Hart
Jokić announcement for 361°.
Footwear
NBA’s Nikola Jokić Signs Signature Shoe Deal with 361°
NBA’s Nikola Jokić Signs Signature Shoe Deal with 361°
Jan 1, 2024
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1 Min Read
byLicense Global
Brands represented by Authentic.
Fashion
Authentic Appoints Liberated Brands as Key Partner
Authentic Appoints Liberated Brands as Key Partner
Dec 20, 2023
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1 Min Read
byLicense Global
TNA Wrestling/PowerTown Wrestling
Branded Products
TNA Wrestling, PowerTown Wrestling Team for Action Figures and Accessories
TNA Wrestling, PowerTown Wrestling Team for Action Figures and Accessories
Dec 20, 2023
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2 Min Read
byLicense Global
Rugby World Cup apparel, Skew
Fashion
The View From Skew
The View From Skew
Dec 14, 2023
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8 Min Read
byBen Roberts
License Global's top sports collaborations in 2023
Sports
Editor’s Choice: The Sports Licensing Deals Hitting the Target in 2023
Editor’s Choice: The Sports Licensing Deals Hitting the Target in 2023
Dec 13, 2023
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4 Min Read
byIan Hart
Fanatics x Essendon Football Club
Sports
Fanatics Signs First Australian Club Partnership with Essendon Football Club
Fanatics Signs First Australian Club Partnership with Essendon Football Club
Dec 7, 2023
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2 Min Read
byLicense Global
Sports
Authentic Brands Group, Sakar International Partner for Reebok
Authentic Brands Group, Sakar International Partner for Reebok
Dec 4, 2023
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1 Min Read
byLicense Global
Rendering of the Cheez-It Flexin' Section.
Location-Based Entertainment
Cheez-It to Offer Salon Experience at Citrus Bowl
Cheez-It to Offer Salon Experience at Citrus Bowl
Nov 30, 2023
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2 Min Read
byLicense Global
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Trends and Insights
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