Women’s World Cup AU∙NZ∙2023 Edition,” in advance of the FIFA Women’s World Cup Australia & New Zealand 2023 on July 20, and by far the largest women’s football tournament to date.
Free to play and accessible on any device with an internet connection globally, “Matchday Challenge” allows players to unlock exclusive digital cards of their favorite FIFA Women’s World Cup 2023 stars by testing their fan knowledge, predicting the winning teams and players and competing for glory against their friends and fellow fans.
“At Matchday, we’ve been hard at work building football-themed games that bring fans together around the ‘beautiful game,’” says Sebastien de Halleux, co-founder, chief gaming officer, Matchday. “‘Matchday Challenge’ is a perfect companion game that reflects our fandom for the FIFA Women’s World Cup and the
lets fans show off their football knowledge by taking on rapid-fire quiz questions. As players answer questions correctly, they advance up the pitch until they score a goal. The more goals they score, the more exclusive digital cards players can win as they look to grow their collection, showcased in their custom gallery of FIFA Women’s World Cup women’s player cards from around the world. Players can also square off against the Matchday community by predicting each match’s winner and final score while their growing roster of player cards turbo-charges their rise in their leaderboard.
Matchday is ushering in a new category of sports games wherein fans build virtual squads by collecting digital cards of their favorite footballers. Players have actual ownership of the cards and other digital items that they acquire as part of “Matchday Challenge” as they collect, trade and grow their dream team. As the Matchday ecosystem grows, players will continue to be able to play with their FIFA Women’s World Cup cards across any Matchday future titles.
Matchday previously saw success with the launch of the limited-time “Matchday Challenge: FIFA World Cup Qatar 2022 Edition,” which coincided with last year’s FIFA Men’s World Cup. The mini-game saw nearly 600,000 signups during the tournament, with more than two million player cards distributed.
Fans can jump straight into the action of “Matchday Challenge: FIFA Women’s World Cup AU∙NZ∙2023 Edition” at Challenge.matchday.com. Players will also have the chance to win exclusive real-world football prizes and vouchers to the FIFA Store for official FIFA Women’s World Cup merchandise and more.
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