Mitchell & Ness to Celebrate the 50th Anniversary of Hip-Hop with Eight Custom NBA Jerseys

Graffiti’d custom jerseys are by legendary graffiti artists, Tats Cru.

June 2, 2023

Six of the NBA jerseys. Mitchell & Ness

Mitchell & Ness and Legends Recordings have announced the release of an exclusive collection of NBA jerseys celebrating the 50th Anniversary of Hip-hop, designed by graffiti artists, Tats Cru.

Set for release in October to coincide with the start of the 2023-24

NBA

season and Hip-hop History Month in November, the custom collection of NBA jerseys will honor eight major metropolitan cities that played a role in the development of Hip-hop music and culture: New York, New Jersey, Atlanta, Chicago, Miami, Detroit, Los Angeles and Philadelphia. The designs feature graffiti designs of the city skylines and four elements of Hip-hop (mc’ing, dj’ing, graffiti art and breaking).

Tats Cru is a group of New York City-based graffiti artists who began their artistic careers by creating subway graffiti in the mid-’80s as Hip-hop influence spread across the globe. They quickly became a fixture in Hip-hop culture as they changed people’s perception of graffiti as art through their respected work.

“As avid

basketball fans, Tats Cru was honored to create commemorative 50th Anniversary of Hip-hop basketball jersey designs to pay homage to both the culture and the sport,” says Bio from Tats Cru.

Distribution of the 50th Anniversary of Hip-hop x Tats Cru collection is set for specialty and upscale retailers globally. It will include jerseys from Mitchell & Ness and complementary products such as caps, socks and throws from

Mitchell & Ness

and other licensing partners.

The Brand Liaison

is the exclusive licensing agent for Legends Recordings 50th Anniversary of Hip-hop merchandising and has built a licensing program that also includes collaborations with Ecko, Coogi, Haus of JR and more, as well as licensing deals with Isaac Morris Limited, Philcos, Ata Boy and others.