Graffiti’d custom jerseys are by legendary graffiti artists, Tats Cru.

License Global

June 2, 2023

1 Min Read
Six of the NBA jerseys.
Six of the NBA jerseys. Mitchell & Ness

Mitchell & Ness and Legends Recordings have announced the release of an exclusive collection of NBA jerseys celebrating the 50th Anniversary of Hip-hop, designed by graffiti artists, Tats Cru.  

Set for release in October to coincide with the start of the 2023-24 NBA season and Hip-hop History Month in November, the custom collection of NBA jerseys will honor eight major metropolitan cities that played a role in the development of Hip-hop music and culture: New York, New Jersey, Atlanta, Chicago, Miami, Detroit, Los Angeles and Philadelphia. The designs feature graffiti designs of the city skylines and four elements of Hip-hop (mc’ing, dj’ing, graffiti art and breaking). 

Tats Cru is a group of New York City-based graffiti artists who began their artistic careers by creating subway graffiti in the mid-’80s as Hip-hop influence spread across the globe. They quickly became a fixture in Hip-hop culture as they changed people’s perception of graffiti as art through their respected work. 

“As avid basketball fans, Tats Cru was honored to create commemorative 50th Anniversary of Hip-hop basketball jersey designs to pay homage to both the culture and the sport,” says Bio from Tats Cru.   

Distribution of the 50th Anniversary of Hip-hop x Tats Cru collection is set for specialty and upscale retailers globally. It will include jerseys from Mitchell & Ness and complementary products such as caps, socks and throws from Mitchell & Ness and other licensing partners. 

Related:Rocket Licensing to Manage 50th Anniversary of Hip-Hop in the U.K.

The Brand Liaison is the exclusive licensing agent for Legends Recordings 50th Anniversary of Hip-hop merchandising and has built a licensing program that also includes collaborations with Ecko, Coogi, Haus of JR and more, as well as licensing deals with Isaac Morris Limited, Philcos, Ata Boy and others.   

About the Author(s)

License Global

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