Firefly Brand Management Signs Licensing Partnership with Skateboarder, Greg Lutzka

Lutzka’s line of skateboards will feature a unique QR code offering skate tips and tricks, part of a multifaceted licensing campaign for all product categories.
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License Global

July 17, 2023

Skateboarder, Greg Lutzka
Skateboarder, Greg LutzkaFirefly Brand Management

Firefly Brand Management

has announced it has signed with multi-contest-winning and renowned pro-skateboarding champion, Greg Lutzka.

Acclaimed for his technical skills, Lutzka is the winner of the X-Games (3x Gold medalist), The Maloof Money Cup, multiple Dew Tours, multiple World Cups and is recognized as the only skater to date to have won the most respected contest in the industry three times at Tampa Pro. Lutzka has earned the reputation of being one of the hardest-working skateboarders in the industry.

“Greg is a globally recognized pro, and we are so excited by the vast potential we have of introducing his brand to some of the most desired retail partners,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “Fans can look for Greg’s line of skateboards hitting the mass market this fall. These products will feature a unique QR code offering skate tips and tricks. We will develop a more cohesive licensing program that will allow fans and consumers alike to engage

via special QR codes on various licensed products. This point of difference will create a more in-depth connection to the brand.”

Firefly and Lutzka will work together to launch a multifaceted licensing campaign for all product categories for the celebrated Greg Lutzka brand. This fall, Lutzka’s line of skateboards will launch at Walmart across the country.“I’m stoked to be part of the Firefly family,” says Lutzka. “They have built such a stellar reputation over the years and feel blessed to be part of the team.”

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