Fall/winter apparel collection launches.

License Global

July 5, 2023

1 Min Read
PUMA x Scuderia Ferrari collection.
PUMA x Scuderia Ferrari collection.PUMA

Global sports company, PUMA, has announced the launch of the fall/winter 2023 apparel collection in collaboration with Scuderia Ferrari.

Drawing inspiration from Scuderia Ferrari’s victories at the 24 Hours of Le Mans in the 1960s, the Scuderia Ferrari collection showcases a fusion of racing heritage and contemporary design.

The collection celebrates the journey on the world motorsport stage. Between 1960 and 1965, Scuderia Ferrari secured consecutive victories, the last one with the 250 LM Berlinetta GT.

The Scuderia Ferrari Collection captures the spirit of Ferrari’s triumphs with a blend of signature colors and co-branding. Embracing the Rosso Corsa (red) and Giallo Modena (yellow), the collection offers a wide range of apparel choices, from T-shirts and hoodies to statement jackets and shorts.

The Scuderia Ferrari Collection presents eight unique T-shirt designs, five hoodie designs, sweatpants, race shorts and an exclusive allover print monochrome design hoodie, track pants, and tee option.

The collection is now on Puma.com, Store.ferrari.com and at selected retailers.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like