Crayola Collaborates with U.S. Women’s Soccer Team

Campaign inspires youth to celebrate creativity, teamwork through sports and support the U.S. Women’s National Team this summer.

License Global

July 24, 2023

1 Min Read
Crayola logo.
Crayola logo. Crayola

Crayola is kicking off a national campaign to celebrate and support the U.S. Women’s Soccer Team in their bid for a historic three-peat. 

To celebrate this game, Crayola has partnered with FOX Sports and U.S. Soccer to launch the Art of Soccer, spanning both the 2022 men’s tournament and this summer’s women’s tournament. 

Through the Art of Soccer, kids and families across the country are encouraged to get their game on, show their U.S. pride and cheer on the women’s team through participation in a variety of activities and events. 

Last year, four artists were commissioned to design custom soccer balls inspired by the key values of U.S. Soccer – integrity, commitment, teamwork and respect. The “Teamwork” ball was selected to be reproduced and sold exclusively on Amazon. A portion of the proceeds will be contributed to U.S. Soccer’s efforts to grow the game at all levels.  

“Crayola celebrates creativity – whether it’s colorful self-expression through art or innovative playmaking while on the pitch,” says Rich Wuerthele, president, chief executive officer, Crayola. “Our collaboration with U.S. Soccer and FOX Sports is a unique opportunity to help kids learn teamwork, problem solving, community and creativity through art and athletics and watch those characteristics in action as the U.S. Women’s National Team takes on the world.”  

Related:Live at Licensing Expo: A Conversation with Crayola

There are special events at Crayola Experience locations in Pennsylvania, Florida, Texas and Arizona, with appearances from players in the Girls Soccer Network and The Art of Learning through a soccer virtual event on July 25. 

Throughout the world tournament, kids and families can cheer on the home team with the Art of Soccer activities at, where there are free, downloadable coloring pages, activity sheets and crafts. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like