Enjoy Basketball x The ICEE Company Collab Launching

YouTube personality Kenny Beecham’s Enjoy Basketball is launching a new spring collection in collaboration with The ICEE Company.The spring collection features co-branded apparel, basketballs and collector cups. The collaboration will be sold exclusively online in limited quantities at Enjoybball.com. “ICEE fully embraces our mission to uplift the game of basketball,” say Beecham, Cody Hock and Cole Hock, co-founders, Enjoy Basketball, in a joint statement. “The iconic brand invokes a colorful, joyful and nostalgic feeling that resonates with our community, making ICEE an ideal partner for us. We created a line of fun basketball-inspired products and apparel that are essential for the enjoyers of the game.”

“We all score more because our brand values are aligned,” says Carol Janet, chief executive officer, Design Plus, global licensing agent for The ICEE Company. 

Enjoy is a media and lifestyle brand started by Kenny Beecham and Cody and Cole Hock. The brand uplifts the game of basketball through its positive-first content and community of more than 200,000 sports fans. It also owns and operates the largest independent basketball newsletter with more than 40,000 subscribers.