Collection will include apparel, basketballs and collector cups.

License Global

May 24, 2023

1 Min Read
Enjoy Basketball, ICEE apparel and basketball
Enjoy Basketball, ICEE apparel and basketballEnjoy Basketball, ICEE

YouTube personality Kenny Beecham’s Enjoy Basketball is launching a new spring collection in collaboration with The ICEE Company.The spring collection features co-branded apparel, basketballs and collector cups. The collaboration will be sold exclusively online in limited quantities at “ICEE fully embraces our mission to uplift the game of basketball,” say Beecham, Cody Hock and Cole Hock, co-founders, Enjoy Basketball, in a joint statement. “The iconic brand invokes a colorful, joyful and nostalgic feeling that resonates with our community, making ICEE an ideal partner for us. We created a line of fun basketball-inspired products and apparel that are essential for the enjoyers of the game.”

“We all score more because our brand values are aligned,” says Carol Janet, chief executive officer, Design Plus, global licensing agent for The ICEE Company. 

Enjoy is a media and lifestyle brand started by Kenny Beecham and Cody and Cole Hock. The brand uplifts the game of basketball through its positive-first content and community of more than 200,000 sports fans. It also owns and operates the largest independent basketball newsletter with more than 40,000 subscribers.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like