UFC and Anti Social Social Club Team Up for New Collab

Streetwear brand, Anti Social Social Club (ASSC), and UFC have announced a new apparel and accessories collaboration in a deal facilitated by UFC’s licensing agency, IMG.  

Launched in celebration of UFC International Fight Week 2023, the capsule collection caters to fans of all ages and genders. It includes various solid-colored and tie-dyed T-shirts, hoodies, shorts and hats featuring the coveted graphic lockups of the two brands. The collection also includes an ASSC x UFC custom Venum capsule, novelty accessories such as a co-branded mini fridge, an Octagon towel and a Nalgene bottle. The standout item of the collaboration is the official Dyaco premium leather boxing gloves, complete with custom labels and pop color stitching. The collection was released exclusively on Antisocialsocialclub.com on July 15.  

“As UFC fans, we’re excited to be launching our collaborative capsule in celebration of 2023 International Fight Week,” the Anti Social Social Club says in a statement. “Modeled by reigning UFC Welterweight Champion, Leon “Rocky” Edwards, we wanted to ensure the collection covered everything from classic fight pieces in collaboration with Venum and Dyaco, to everyday hoodies and tees.”  

Dyaco premium leather boxing gloves.

“UFC fans are some of the most engaged and passionate sports fans in the world,” says Tracey Bleczinski, senior vice president, UFC Global Consumer Products. “With all collaborations, UFC and IMG want to give fans the most creative and authentic apparel to express themselves and their love for UFC. We are delighted to partner with Anti Social Social Club for this exciting new collection that truly captures the unique style and spirit of the sport.”  

Related:Taking Sport and Art Brands into Mainstream Fashion

In recent years UFC and IMG have developed a wide-ranging consumer product offering for the sport’s young and diverse audience, including several new fashion collaborations launched this year.