LaLiga Launches Official Online Shop in Partnership with Fanatics

LaLiga, the men's professional football division of the Spanish football league system, has launched its first official online shop with Fanatics as part of a wide-ranging omnichannel retail and manufacturing partnership.  

The Official LaLigaStore will be launched globally this summer, ahead of the start of the new season. Fans will be able to find a wide selection of officially licensed shirts, training gear and accessories from LaLiga, as well as from many of the league’s leading teams. The offer will be expanded over time to include clubs from both LaLiga divisions, marking the largest assortment of LaLiga fan merchandise ever assembled.

In addition, Fanatics will become a master licensee for LaLiga consumer products, leveraging its global infrastructure and in-house manufacturing capabilities to create and distribute a range of premium, fashion-forward clothing range for the store’s launch. 

The long-term deal marks Fanatics’ first league-wide partnership in European football, bringing the model used to great success by the major U.S. sports leagues to fans of Spanish football across the world. The wide-ranging partnership encompasses e-commerce, licensing, product manufacturing and event retail, as well as the opportunity to open an official La Liga high street retail store. The Official LaLigaStore has been built using Fanatics' Cloud Commerce Platform (CCP).

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“This partnership with Fanatics will bring us even closer to the millions of fans that LaLiga has around the world and allows us to continue to expand our business ecosystem, taking the fan experience to the next level," says Óscar Mayo, executive director, LaLiga.

"This launch marks a major milestone for Fanatics with LaLiga becoming our first European football league partnership,” says Matthew Primack, senior vice president, international business affairs, development, Fanatics. “We are confident that what we will be offering fans, alongside LaLiga, will break new ground by bringing existing fans to the home of the league and global fans to an official collective destination. Our extensive experience as the official retail and merchandising partner to the major U.S. sports leagues, and many of the world’s leading club and international football teams, made this the natural next step in our continued journey to better serve sport and build a leading global digital sports platform."