England women’s team will wear the M&S X FA Womenswear Collection in the FIFA Women’s World Cup.

License Global

July 10, 2023

2 Min Read
England Lionesses wearing the M&S X FA Womenswear Collection
England Lionesses wearing the M&S X FA Womenswear CollectionMarks and Spencer, The FA

Marks and Spencer have announced it has been selected as the official tailor of the England Senior Women’s Team. The partnership builds upon the retailer’s longstanding relationship with The Football Association (FA), dating back to 2007 when M&S became the Official Suit Supplier to the England Senior Men’s Team.

The womenswear collection sees an in-house designed range of versatile, reimagined tailoring pieces that will be worn by the England women’s team in the tournament and in their official England team shot.

The European Champions continue to inspire multiple generations and change historic perceptions of women’s football. The collection allows M&S to hero the sport itself and what the players and the concept of women’s football stands for. It is a celebration of individuality, made to be effortlessly mixed and matched for work, play and everything in between.

The ninth edition of the FIFA Woman’s World Cup kicks off in Auckland, New Zealand, on July 20 and runs through to the final in Sydney, Australia, on Aug. 20. Earlier this year, License Global explored what this summer’s soccer showpiece had in store for the continued growth of women’s football and the licensing opportunities around it.

The FA Womenswear Collection

The M&S womenswear design team has worked to integrate both style and comfort when creating the collection. In a contemporary tonal color palette of navy and white, the carefully considered collection features smart separates that challenge the traditional idea of ‘power dressing’ and instead encourage an individual approach, styling pieces however customers choose.

“We’re incredibly excited and honored to be dressing the talented and inspiring England Women’s Team on their journey to this year’s most talked about tournament,” says Maddy Evans, director, womenswear, Marks and Spencer. “We wanted to ensure the collection delivered on style and versatility, creating timeless pieces with individual styling was at the forefront of our minds, and something that I believe underpins the whole collection. The styling options – dressing the pieces up or down – are endless.”

The supporting marketing campaign launches online and in selected stores featuring England players Alex Greenwood, Lucy Bronze and Jessica Carter, seen wearing a selection of pieces from the collection.

“The England Women’s teams’ success in recent major tournaments has captured the attention of the nation,” says Anna Braithwaite, director, marketing, Marks and Spencer. “Their performance has showcased skill, determination and teamwork, inspiring a new generation of footballers – and that’s only set to continue throughout the summer. We’re so thrilled to be launching this campaign and collection – the mix-and-match, versatile approach allows the players to embrace their own unique style off-pitch, creating a confident, empowering and effortlessly stylish look. We couldn’t be prouder to be partnering with the Lionesses. We’ll be behind them every step of the way.”

The M&S X FA Womenswear Collection is now available online at M&S.com and in selected stores.

About the Author(s)

License Global

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