Tom Brady and Alex Guerrero’s TB12 Taps IMG for Licensing

The football star and his business partner are branching into licensing with IMG.
License Global

October 21, 2020


TB12, the Tom Brady and Alex Guerrero owned health and wellness company, has signed with IMG for licensing and brand collaborations.

IMG is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. 

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The deal with IMG will expand the brand’s presence by leveraging traditional retail and ecommerce in addition to digital and experiential channels, creating new consumer touch points that bring the TB12 Method to more individuals and organizations.

"TB12 was built to bring the holistic training, nutrition and recovery expertise professional athletes enjoy to everyone seeking impactful ways to live a healthier and more active life,” says Bruno Maglione, licensing president, IMG. “We are excited to collaborate with Alex, Tom and the TB12 team on an expanded set of branded nutritional products, fitness equipment,

digital innovations and retail partnerships that will introduce their philosophy to new audiences around the world in an accessible and authentic way.”

The TB12 brand reflects Alex and Tom's holistic approach designed to help people recover from injury, prevent injury and perform their best with a focus on nutrition, hydration, cognitive fitness, pliability, functional strength and conditioning.

Currently, TB12 combines virtual and in-person training and treatment at its performance centers in Boston, Foxboro and Tampa. The company also offers fitness products, books and digital media to apply these principles.

"Our mission at TB12 is to empower people to live pain-free and perform their best,” says John Burns, chief executive officer, TB12. “Together with IMG, we will further democratize the principles that Tom and Alex have perfected over the years and share them with new audiences to become the world’s most trusted authority on health and wellness.”

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