UFC and Venum Announce Long-Term Partnership Extension

UFC, the mixed martial arts organization, has announced VENUM, designer, marketer and distributor of combat sports apparel and accessories, will continue as UFC’s exclusive global outfitting partner through 2029. The new long-term agreement was negotiated by UFC’s licensing agent, IMG, which had facilitated UFC’s previous outfitting and apparel agreements with VENUM. 

“VENUM has been an amazing partner these past few years and we are thrilled to continue our relationship with them through the end of the decade,” says Tracey Bleczinski, senior vice president, UFC Global Consumer Products. “The key to the success of this partnership is that VENUM understands the unique needs of the fighters competing in the Octagon, as well as those of everyday martial arts enthusiasts who train to stay fit. Franck Dupuis and his team at VENUM continue to deliver excellent fight gear and training apparel for our athletes and fans.” 

“The long-term extension of the partnership is a major sign of recognition from UFC,” says Franck Dupuis, founder, chief executive officer, VENUM. “We are delighted to continue our collaboration with the world’s number-one combat sports organization. Our teams are proud to be committed to providing athletes and fans with collections whose uniqueness will underline our passion for mixed martial arts.” 

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The VENUM x UFC Fight Kits and apparel line are high-quality MMA gear and performance apparel specifically designed and developed for UFC’s world-class athletes competing inside the Octagon and for fans and practitioners of an authentic MMA lifestyle. The Fight Night shorts are light and comfortable, providing a second-skin feel thanks to their “featherweight” microfiber material. The waistband utilizes thermo-bonded and extra-flat elastic seams to adapt to the shape of the athlete’s body, while the side slits provide freedom of movement, a well-known VENUM trademark.