Global outfitting and apparel partnership is extended through 2029.

License Global

March 8, 2024

1 Min Read
VENUM apparel.
VENUM apparel. UFC

UFC, the mixed martial arts organization, has announced VENUM, designer, marketer and distributor of combat sports apparel and accessories, will continue as UFC’s exclusive global outfitting partner through 2029. The new long-term agreement was negotiated by UFC’s licensing agent, IMG, which had facilitated UFC’s previous outfitting and apparel agreements with VENUM. 

“VENUM has been an amazing partner these past few years and we are thrilled to continue our relationship with them through the end of the decade,” says Tracey Bleczinski, senior vice president, UFC Global Consumer Products. “The key to the success of this partnership is that VENUM understands the unique needs of the fighters competing in the Octagon, as well as those of everyday martial arts enthusiasts who train to stay fit. Franck Dupuis and his team at VENUM continue to deliver excellent fight gear and training apparel for our athletes and fans.” 

“The long-term extension of the partnership is a major sign of recognition from UFC,” says Franck Dupuis, founder, chief executive officer, VENUM. “We are delighted to continue our collaboration with the world’s number-one combat sports organization. Our teams are proud to be committed to providing athletes and fans with collections whose uniqueness will underline our passion for mixed martial arts.” 

Related:UFC, Fanatics Collectibles Announce Trading Card Deal

The VENUM x UFC Fight Kits and apparel line are high-quality MMA gear and performance apparel specifically designed and developed for UFC’s world-class athletes competing inside the Octagon and for fans and practitioners of an authentic MMA lifestyle. The Fight Night shorts are light and comfortable, providing a second-skin feel thanks to their “featherweight” microfiber material. The waistband utilizes thermo-bonded and extra-flat elastic seams to adapt to the shape of the athlete’s body, while the side slits provide freedom of movement, a well-known VENUM trademark.

Read more about:

UFCIMGGlobal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like