Borussia Dortmund, Legends Enter Long-Term Partnership

German soccer team, Borussia Dortmund (BVB), and Legends, a global experiences company, have announced a long-term partnership focused on building an innovative e-commerce platform offering an enhanced, best-in-class global shopping experience for BVB fans.

“Partnering with Legends represents a significant milestone in our journey to offer the best-possible e-commerce experience to our Borussia Dortmund fans worldwide,” says Carsten Cramer, managing director, BVB. “Legends’ international expertise in e-commerce and marketing coupled with the possibility of using an international fulfillment center to reduce shipping lead times and costs for fans worldwide were key factors in our decision to work with them.”

Legends’ global merchandise division will work with the BVB Merchandising, IT and e-commerce teams to develop a more integrated, seamless international e-commerce experience with new and more comprehensive merchandise offerings for fans around the world to find their official Borussia Dortmund products. The team at Legends will also support BVB’s marketing focusing on sustainable growth in all international markets for the online shop. 

“BVB is an iconic brand with one of the most passionate fan bases in football,” says Nick von Doetinchem, managing director, central Europe, Legends. “Legends is proud to become part of the incredible black and yellow family to help deliver the ultimate online shopping experience for BVB fans globally.”