Jonah Lomu Estate Taps Licensing Link Europe for U.K., Ireland

Licensing Link Europe has announced it will represent the Jonah Lomu Estate in the U.K. and Ireland, tasked with honoring the legacy of the world’s first iconic rugby player.

Jonah Lomu burst onto the rugby scene at the 1995 Rugby World Cup in South Africa, leaving an indelible mark on the sport. His fame coincided with rugby’s transition to the professional era, captivating fans on every continent. With a time of 10.70 seconds over 100 meters, his combination of size, strength and speed revolutionized the game.

Lomu’s impact extended far beyond the rugby pitch. His talent transcended borders, inspiring millions of people around the world. Despite battling nephrotic syndrome – a serious kidney disease – throughout his career, Lomu continued to redefine the game. His resilience, power and grace have made him a sporting legend.

Licensing Link Europe has been awarded the licensing rights to the Jonah Lomu 11 Brand. Working with Thierry Devonin of France-based OBLL, Licensing Link Europe will offer a comprehensive licensing and collaboration program. The support of the estate through Nadène Lomu and her two sons, Brayley Lomu and Dhyreille Lomu, ensures the partnership will honor Lomu’s memory in the most fitting way.

In addition, Thierry Devonin and Nadène Lomu have granted a five-year textile license to French rugby player, Sébastien Chabal, who is launching a range of clothing in over 300 retail outlets in France.

The Licensing Link team is exploring various categories to celebrate Lomu’s legacy, including apparel and sports equipment.

“We are honored to have secured the rights to develop a licensing program for the world’s most iconic rugby player,” say Ian Wickham and Chris Taday, co-founders, directors, Licensing Link Europe. “We both share a passion for rugby and this partnership is particularly significant as we approach the tenth anniversary of Jonah Lomu’s death in 2025. Now, more than ever, is the right time to develop initiatives that honor his extraordinary memory.”

“From the first kick-off meeting, it was abundantly clear to us that Licensing Link understood our brand and shared our commitment to honoring Jonah Lomu’s legacy,” says Thierry Devonin, licensing director, OBLL. “Together, we aim to build on his remarkable contribution to sport and create new chapters in the Lomu story.”