Team GB Signs Collectibles Licensing Deal with Topps

The Topps Company has announced it will become Team GB’s official licensee of trading cards and stickers in a new deal.

Under the terms of the exclusive relationship, which runs until 2028, Topps will be the sole distributor of official retail and online trading cards featuring Team GB’s roster of current athletes and Olympic legends.

Topps will combine its collectibles expertise with Team GB’s brand to release the first collections before the start of the Paris 2024 Olympic Games, plus Topps Now products that will celebrate pivotal moments in sport as they happen.

The first product iteration showcases past and present Team GB athletes. The set caters to collectors interested in rare and limited cards from iconic names. Among the stars featured are current Team GB athletes like Beth Shriever, Ben Proud and Zharnel Hughes, as well as legendary figures, such as Sir Mo Farah, Sir Steve Redgrave and Dame Jessica Ennis-Hill.

Fans will be able to shop the official Team GB collections in major retail distribution channels, at Topps.com and the official Team GB online store.     

“We are thrilled to announce the exclusive relationship with Team GB which, as well as being an exciting commercial opportunity for both parties, is also very important to Topps in doing all we can in support of Team GB at the Olympics through to 2028,” says Mark Catlin, general manager, Topps International.

 “We’re delighted to be working with Topps in the lead-up to Paris 2024 and beyond,” says Amber Jeffries Keel, senior licensing and retail manager, Team GB. “Next summer will be as close to a home Games as it gets and excitement among sports fans in the U.K. is already mounting. These collections will offer fans a chance to keep a piece of history for themselves.”

Topps is the trading card brand of Fanatics Collectibles.