One-off special edition signed AMR24 simulator will be auctioned on F1 Authentics.

License Global

March 5, 2024

2 Min Read
Aston Martin F1 Simulator, Aston Martin Aramco F1 Team, Memento Exclusives
Aston Martin F1 SimulatorAston Martin Aramco F1 Team, Memento Exclusives

The Aston Martin Aramco Formula One Team has announced a partnership with Memento Exclusives to offer state-of-the-art AMR24 Show Car Simulators.

Designed and built at the Memento Exclusives facility, just 15 minutes away from the AMR Technology Campus, the simulators are made using the team’s CAD drawings used to design and manufacture the actual car. Made to order and painted in iconic British racing green, the simulators offer a rare opportunity for fans and gamers to achieve the closest thing to driving the real car.

Along with a number of AMR24 simulators available to purchase, a one-off special-edition simulator signed by two-time World Champion, Fernando Alonso and Canadian F1 driver, Lance Stroll, will be auctioned this month on the F1 Authentics platform – the F1 memorabilia division of Memento Exclusives. It will carry the latest Aston Martin Aramco 2024 car livery and will feature a special package, to go live on the Idols Auction on March 11.

“We launched our simulator program in March of 2023 and the reception really has exceeded all expectations,” says Barry Gough, chief executive officer, founder, Memento Exclusives. “Having worked closely with Aston Martin Aramco through the years, we are pleased to expand our offering with a simulator program. Creating this special-edition simulator in 2024 colors is the perfect way to celebrate the growing partnership. It will be auctioned as a one-off on our F1 Authentics auction platform during our ‘Idols’ campaign, where collectors will be able to bid.”

Related:Memento Exclusives and Smartech Reveal Oracle Red Bull Racing RB18 Show Car Simulator in Selfridges

“We are always trying to create new and exciting products and this collaboration with Memento Exclusives really delivers an excellent experience for sim racers, collectors and fans,” says Matt Chapman, head, licensing and merchandise, Aston Martin Aramco Formula One Team. “Manufactured using the actual design drawings, this is a statement piece and a must-have for anybody who loves sim racing and Aston Martin Aramco. Each one is made to order and carries our famous British racing green colors which really look gorgeous on the chassis of this simulator.”

The signed AMR24 Simulator will be auctioned March 11 on the F1 Authentics auction, with AMR24 Simulators available via the F1 Authentics shop and private sales.

Read more about:

Aston MartinEuropeGlobal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like