Companies will collaborate on exclusive promotions, VIP experiences and exclusive social and digital content.

License Global

February 21, 2024

1 Min Read
Promotional image for the UFC Stake partnership.
Promotional image for the UFC Stake partnership.UFC

UFC, a mixed martial arts organization, has announced a new sponsor partnership with Stake.com, a crypto games and sportsbook brand. 

As part of this partnership, UFC and Stake will collaborate to improve UFC’s betting experience at Stake providing exclusive promotions, VIP experiences and producing exclusive social and digital content featuring UFC athletes, including UFC champion, Israel Adesanya, who became Stake’s first brand ambassador. 

“We’re thrilled to partner with an exciting and emerging brand like Stake to offer exclusive digital and social content to our fans, as well as an innovative gaming experience,” says Nick Smith, vice president, global partnerships, UFC. “UFC prides itself on being innovators, and Stake is a unique way for fans to experience the action and excitement of UFC.” 

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