Stake.com Named by UFC as Official Partner in Asia

Companies will collaborate on exclusive promotions, VIP experiences and exclusive social and digital content.

License Global, Content Editor

February 21, 2024

1 Min Read
Promotional image for the UFC Stake partnership.
Promotional image for the UFC Stake partnership.UFC

UFC, a mixed martial arts organization, has announced a new sponsor partnership with Stake.com, a crypto games and sportsbook brand. 

As part of this partnership, UFC and Stake will collaborate to improve UFC’s betting experience at Stake providing exclusive promotions, VIP experiences and producing exclusive social and digital content featuring UFC athletes, including UFC champion, Israel Adesanya, who became Stake’s first brand ambassador. 

“We’re thrilled to partner with an exciting and emerging brand like Stake to offer exclusive digital and social content to our fans, as well as an innovative gaming experience,” says Nick Smith, vice president, global partnerships, UFC. “UFC prides itself on being innovators, and Stake is a unique way for fans to experience the action and excitement of UFC.” 

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UFCAsia

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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