Singaporean esports organization RSG has entered into a yearlong partnership with pizza chain Pizza Hut Singapore, according to a report from Esports Insider.
Through the partnership, the two parties will collaborate on a range of community engagement events and video content.
“The promising developments of esports in Singapore offer great potential for our young talents to grow and showcase their competitive skills, as well as to engage audiences of all ages,” says Jayss Rajoo, marketing and food innovation head, Pizza Hut Singapore. “As one of the industry pioneers, RSG has and continues to do Singapore proud. We share in their passion to develop memorable experiences, and we are happy to do our part to support the local esports community.”
This is the second esports deal the pizza chain has entered into, having signed a virtual stadium rights deal with Madden publisher EA Sports in 2019. Pizza Hut is the fifth partner of RSG, joining Lenovo, PVP Esports, Secretlab and Singtel.
“Gathering over a pizza as they play, or watch our teams in action, has been a common sight among our players and fans,” says Jayf Soh, founder and chief executive officer, RSG. “We are honored to take this love for food and top quality esports action to the next level with Pizza Hut’s support. We look forward to the opportunity to inject positivity and bring exciting stories from the esports scene to a bigger audience.”
Alongside collaborating to create content, the Pizza Hut logo will also appear on RSG’s jerseys, which will be on display at the “Mobile Legends: Bang Bang M2 World Championships,” set to take place at the end of January.